Bruce Fifield and his namesake studio in Milan, Italy, are best known for their masterful orchestration of user insight, technical innovation, and design excellence in the creation of award-winning products. Upon graduating from RISD, Bruce consulted on the design of office products with Olivetti. Subsequently, he co-founded Design Continuum Italia, where he led design strategy, user research, and the creative direction of new product development. Bruce and his studio have won accolades, including the prestigious Compasso d’Oro, Best of NeoCon, IDA, iF Design, Red Dot, Good Design, Green Good Design Awards from the Chicago Athenaeum, and the Architizer A+ Awards.
